(Originally posted on CUInsight.com)
Vienna, VA (June 6, 2025) | Our Community Credit Union (OURCU) has announced a large strategic investment in AiVantage, a cutting-edge AI-driven platform built to help credit unions and mid-sized financial institutions deliver hyper-personalized member experiences at scale. As part of the membership, OURCU will also take a seat on the AiVantage CUSO Board, joining a growing coalition of credit unions committed to AI innovation.
AiVantage’s flagship solution, Interactive AI, enables credit unions to engage each member with tailored, real-time communications through their preferred channels—helping institutions move beyond traditional segmentation to true one-to-one hyper-personalized interactions.
“We are excited to welcome OURCU to the AiVantage family,” said Karan Bhalla, CEO and Co-Founder of AiVantage. “OURCU strongly aligns with our vision of ‘Breaking Barriers through Innovation’ and their investment is a strong validation of our path to transform credit union marketing and member engagement through AI.”
OURCU’s investment is rooted in their long-standing belief in the leadership team behind AiVantage. Co-founders Karan Bhalla and Suchit Shah—now CEO and COO, respectively—previously led CU Rise, a data analytics CUSO that helped credit unions harness predictive analytics and other advanced technologies to serve members more effectively. OURCU was among the early supporters of CU Rise and is once again standing behind the duo as they launched this next chapter.
“At OURCU, we’ve always believed in backing innovative solutions and the people behind them,” said Philip Prothero, CEO of OURCU. “With the rise of AI, it was only natural to lead the way again. Investing in AiVantage—and serving on its board—is a continuation of our shared mission to equip credit unions for the future. Additionally, AiVantage brings a revolutionary marketing AI solution that we intend to rollout to our membership over the next few months.”
With OURCU now on board, AiVantage further strengthens its position as a CUSO committed to helping credit unions thrive in the age of AI—without losing the human touch that defines the credit union difference.